Search engine optimization is a process through which we can increase the traffic of any website or webpage to enhance their visibility at top Search engine result page (SERP) on a search engine, such as Google, Bing, yahoo .
On page optimization:- On page optimization is related to the content and structure of your website or it is a process of optimizing the website/webpage which includes title, meta tag, alt tag, description, content or we can make some changes in that.
Description tag optimization
Keyword tag optimization
Xml and html Sitemap creation
Creating/uploading of Google analytics code
Creating/uploading of Google webmaster code
301 error detection
Social Media Marketing/SMS and Email Marketing
On page optimization includes following tags:
Titletag-Title tags are the words that appear at the top of your web browser which is used by the search engine as the title of every webpage. Limitation of title is up to 60 to 70 character
Descriptiontag-It is a Meta tag that is used to describe the information about your each webpage. Limitation of description is 160 to 170 characters.
Keyword tag-It is also Meta tag that includes number of keywords and keyword phrases that you have targeted to that specific webpage. There is no limitation for keywords.
Off page optimization:- off page optimization helps to increase the website traffic. It is the method of earning more back links from the authorized websites in order to enhance the ranking of websites in search engine result page (SERP).
Press release submission
Article submission-article is a specific topic or an event which mainly based on opinions, thought and views. It helps to promote the products and services and provide detail information of them to user.
Benefits of article submission:
Multiple links from the same article
Direct traffic to your websites
Better reliabilityDirectory submission- directory submission is a process of submitting your website URL to the particular website directory. This helps to increase the site visibility and creates proper inbound links to your website.
Benefits of directory submission:
Higher position in search engine result page (SERP)
Increases website traffic
Increases link popularitySocial bookmarking-it is a one method of sharing sites or Web Pages of website through which we come across the online community. The ability to save and categorize a personal collection of bookmarks and share it with other.
Benefits of Social bookmarking submission:
Bookmarked information is usable in future
Social bookmarking sites help to flow visitor from all over the web.
Rank a particular resource which is based on how many times resource is get bookmarked by users.