Industry: E-commerce | Fashion & Footwear

Work Start: June 2025

Project Overview

Korakari is a leading handcrafted footwear brand that specialises in authentic Kolhapuri chappals and traditional Indian footwear. The brand aimed to expand its digital presence, increase organic traffic, and drive online sales while promoting India’s rich artisan heritage.

Challenges

• High competition in the online footwear market.
• Limited organic visibility for product-specific keywords.
• Need to attract customers searching for authentic handcrafted footwear.
• Improving search engine rankings for category and product pages.
• Increasing conversion rates from organic traffic.

SEO Objectives

• Improve keyword rankings for Kolhapuri footwear-related searches.
• Increase organic website traffic.
• Enhance category and product page visibility.
• Drive qualified leads and online purchases.
• Build brand authority in the handcrafted footwear niche.

SEO Strategy

Keyword Research & Optimisation

Conducted extensive keyword research to identify high-intent search terms related to:

• Kolhapuri Chappals
• Handmade Leather Sandals
• Traditional Indian Footwear
• Women’s Kolhapuri Chappals
• Men’s Kolhapuri Sandals

On-Page SEO

• Optimised meta titles and descriptions.
• Enhanced product and category page content.
• Improved URL structure and internal linking.
• Implemented schema markup for better search visibility.

Content Marketing

Created SEO-focused content around:

• Kolhapuri footwear: history and craftsmanship
• Fashion and styling guides
• Footwear care tips
• Artisan stories and cultural heritage

Technical SEO

• Improved website speed and mobile usability.
• Fixed indexing and crawlability issues.
• Optimized image assets and Core Web Vitals.
• Enhanced user experience across devices.

Link Building

• Acquired high-quality backlinks through outreach and content promotion.
• Strengthened domain authority with relevant industry mentions.

Results

• Increased organic traffic significantly.
• Improved rankings for targeted footwear keywords.
• Enhanced visibility of product and category pages.
• Higher engagement and longer session durations.
• Growth in organic-driven sales and brand awareness.

Business Impact

Through a comprehensive SEO strategy, Korakari strengthened its position as a trusted online destination for authentic handcrafted footwear. The campaign helped attract qualified customers, improve search visibility, and support long-term e-commerce growth while showcasing India’s traditional craftsmanship to a wider audience.

Technologies & Services

• SEO Audit
• Keyword Research
• On-Page SEO
• Content Marketing
• Link Building
• E-commerce SEO
• Performance Optimization

Implemented a comprehensive SEO strategy for Korakari, a premium handcrafted Kolhapuri footwear brand. The campaign focused on keyword optimisation, technical SEO, content marketing, and e-commerce SEO to enhance organic visibility, drive qualified traffic, and boost online sales. The project successfully enhanced search rankings, strengthened brand authority, and positioned Korakari as a leading destination for authentic handcrafted footwear.