Hashtag – Success Key of Brand Awareness

Brand Marketing India
24 Oct 2016

Today’s competitors grow their business through digital marketing ; boost the effectiveness of their efforts by new and more effective ideas and increase the engagement with targeted audience. Hashtags proved to be a new and exciting way which is help to boost your new social media marketing campaign. When you use proper hashtags it will become one powerful tool for connecting with potentially thousands or even millions of targeted audiences worldwide.
The use of hashtags is tagging particular keywords, phrases and other strings of texts and letters which are used to track specific topic, conversations and provide the ability to other users as well.

Which characters can you include in a #hashtag?

For starters, spaces are an absolute no-no. Even if your hashtag contains multiple words, group them all together. If you want to differentiate between words, use capitals instead (#TechEnvision). Uppercase letters will not alter your search results, so searching for #TechEnvision will yield the same results as #techenvision.

Numbers are supported. However, punctuation marks are not, so commas, periods, exclamation points, question marks and apostrophes are out. Forget about asterisks, ampersands or any other special characters. So tag about #webdesign, #techenvisionkolhapur to your content on Facebook & twitter.


Which Platforms are supported for #tag?

Twitter – In twitter keep the hashtag simple and consistent which explains your company’s product or services. This will improve the chance that other Twitter users will find your tweet in targeted Twitter searches. For instance, you may ask users to include a unique hashtag in their own tweets as part of your newest Twitter marketing campaign .Twitter hashtag also provide a remarkable tool for delivering highly targeted brand messages for brands and businesses using twitter for social media marketing.

Facebook – Like twitter, Facebook provides a unique URL for each hashtag that you are going to use and your targeted audience can click on that and get connected with. Hashtags connect your contents with other people who are going to talk about the same thing or looking for same information. So, if you write an article or blog about Facebook for Business and use the #Facebooktips hashtag, more people will click on that tag and find your content. This can extend your Facebook contents with your own audience. It is a great way to do this on Facebook without paid media.


Pinterest – pinterest is a fast growing social network that has already joined the hashtag bandwagon. What it can do is make your content tagged with a uniquehashtag which are visible to pinterest users who are searching for a particular topic when they click on the hashtag on your profile they are redirected to pinterest.com/search/?q=uniquehashtag where targeted audiences can find your content.

Instagram –Instagram hashtag organize and categorize images and video content which make your Instagram photos discoverable by targeted audiences, otherwise your photos will just remain private. Use of hashtag in photos provides business with an effective tool for influencing and creating brand followers.

Google + – when users click on Google+ hashtag, the results will return not only the original hashtag but other posts tagged with the same hashtag as well. Different types of business can take the benefits from the use of hashtags within their social media marketing strategies. If you are looking for new customers for your business and want to create new line of communication with them on social media then create hashtags for your next campaign.

#tags do really beneficial for Business Growth? How?


Hashtags can help increase your brand awareness-  The power of social media marketing depends on how well you can create engagement and conversations between your business and your targeted visitors through the content. This will create greater brand awareness that will eventually boost your sales and profitability.

Hashtags help build relationships- Hashtags can provide a way to your business with your targeted audience who are interested in your  product or service, You can do it by simply clicking on a hashtag that you think is related to your business and your brand can get connected  with targeted audiences. This will helps to increases your website visibility and build relationships that will eventually helps to turn visitors into customers.

Hashtags increases brand loyalty- Hashtags can also provide your targeted audiences with greater insights about your brand or businesses

Encourage Interaction with fans- A hashtag is a great way for a business to encourage interaction with their fans. When we create an original hashtag, it must be simple but memorable & effective. It is to remember, the more likely users will be include it in their posts. The hashtag should be unique and related to your business brand, services or products so that it is consistent with the marketing strategy as a whole. Creating a hashtag for this way can helps to your business to track the success of their marketing strategy and engage with their fans and followers.

How to Use Hashtags?

– Don’t string too many words together with a single hashtag.
– If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.
– Don’t #spam #with #hashtags & Don’t over-tag a single tweet.
– Use hashtags only on tweets relevant to the topic.

3 comments on “Hashtag – Success Key of Brand Awareness

  1. Sanjyot

    Nice Article! With the help of #hashtag, now any content will be go in viral on social media. So, need to follow basics of how to use it.

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