techEnvision https://www.techenvision.in Fri, 12 Jul 2019 07:45:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.5 https://www.techenvision.in/wp-content/uploads/2019/06/fevicon-52x53.png techEnvision https://www.techenvision.in 32 32 Is Digital Marketing helping your business? https://www.techenvision.in/is-digital-marketing-helping-your-business/ https://www.techenvision.in/is-digital-marketing-helping-your-business/#respond Fri, 12 Jul 2019 07:41:25 +0000 http://www.techenvision.in/?p=970 Digital marketing strategies for Business. What will be an easy way to reach your customers? Is it prints media, TV ads, banners, no. Here’s the answer: digital marketing. Technologies did bring revolution in all fields and marketing is no exception, from print media to digital media. Recent studies show that Digital Marketing is the fastest

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Digital marketing strategies for Business.

What will be an easy way to reach your customers? Is it prints media, TV ads, banners, no. Here’s the answer: digital marketing. Technologies did bring revolution in all fields and marketing is no exception, from print media to digital media. Recent studies show that Digital Marketing is the fastest growing sector in the tech industry. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Unlike traditional marketing method you don’t have to go door to door to convince people how good your product is, instead the ‘likes’ in Facebook and ‘followers’ in twitter does this job.

Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.

List of some of the useful online marketing tools

Some of the useful online marketing tools are:

– Google Analytics
– Digital point keyword tracker
– Crazy egg heat maps
– Keyword discovery
– StumbleUpon
– XML Sitemap Generator
– Favicon generator
– SubmitExpress Link Popularity

Digital Marketing revolves around few things:

Search Engine Optimization (SEO)

How do you get your company’s website to appear at the top of a user’s organic search results? By optimizing your website using SEO.

Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and info graphics.

Content Marketing

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Using social media marketing you’ll gain more reach when you post quality content.

Pay Per Click (PPC)

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher (website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

Affiliate Marketing

Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.

Email Marketing

Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.

You can use these online types of digital marketing to boost your visibility online and engage your consumers. We must stress that this is the real goal of all of the type’s digital marketing. Creating experiences for your target audience that boosts your brand into the forefront of your mind. Quality marketing practices benefit both you and your target audience.

If you want to learn more about how your business can capture more leads improve your ROI via digital marketing, contact us today!

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WHAT IS GOOGLE ADWORD? https://www.techenvision.in/what-is-google-adword/ https://www.techenvision.in/what-is-google-adword/#respond Sun, 19 Aug 2018 06:14:35 +0000 http://www.techenvision.in/?p=666 What is Google AdWords? Google AdWords is an online advertising service on Google Search Engine Result Page (SERP) to help marketers reach their customers instantly. They are paid ads for online promotion of business or any products or services. It’s useful to display the ad on the first page of search result to easily interact

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What is Google AdWords?

Google AdWords is an online advertising service on Google Search Engine Result Page (SERP) to help marketers reach their customers instantly. They are paid ads for online promotion of business or any products or services. It’s useful to display the ad on the first page of search result to easily interact with users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google considers many factors before deciding which ad to display first, as well as the sequence of ads that follow.

The Advantages of Advertising on Google

1. Searchers Have [Local] Buying Intent

Generally, people searching on Google typically search for keywords. For example pizza; if anyone searching on Google it is not too presumptuous looking pizza after lunch and dinner that of the whole of the day. It should show only the specific area or geographical location of branding.

If you compare with Facebook advertising ; suppose you are targeting on specific location of advertising the pizza, but who already knows the pizza restaurant or who is not interested in pizza or for someone who is looking for vacation trip advisors for them this ad will not be effective. That’s the reason why Google ads are successfully effective in this manner as they actually target specific locations. AdWords often offers the best results purely because the people you find will be actively searching for a product or service that you offer.

2. You Only Pay If Someone Clicks On Your Ad

Interesting factor is that you only have to pay money when someone actually clicks on your ads. AdWords offers services under a pay-per-click (PPC) pricing model. Anyone who comes across your ad is likely to already be interested in what you have to offer and so you are paying when they click your ad, it is usually worth the cost.

3. Advance tracking ability

If your ad is in running condition and getting many number of clicks but no purchases of your products then it’s of no use. So you will need an effective landing page to display your ad properly. To work properly of ad campaign we calculate the exact number of customer click on ads.

How Does Google Determine If your Ad Will Display on the Search Results Page?

BID-

Using Bid value you can suggest Google as to how many people can interact with the keyword. It is manually or automatically dependent on the users for eg: in flowers shop campaign, related keywords like red roses stem orchids etc which is one bid set value for the keyword “flower”. The secret is to really step into the shoes of your site visitors to find out how they got there and what they’re looking for.

Quality and relevance of the ad

Your add is shown to the relevancy of that same keyword suppose as a user searching for wedding shop it has Google sense that relevancy of this keyword to show ad so you want to add a different keyword to the relevance of that same keyword which has already to show on the campaign.

Landing page experience

When the user lands on your page after clicking on the ad, the user experience needs to be more fascinating as this gives you more publicity otherwise the user may return back to its search page. So the landing page should be user friendly.

Differences between Mobile and Desktop Advertising

The ads shown on desktop and mobile are in same manner i.e. upwards and downwards on the site. But we should analyze that mobile users are more than compared to desktop users and some of the additional extension like call extension needs to add-on mobile.

How different types of Campaign work:

Each advertiser network has a different type of campaign to suit your goal

Campaign types include:

  • Search Network with Display Select
  • Search Network only
  • Display Network only
  • Shopping
  • Video
  • Universal app

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Why do you need a website for your business !! https://www.techenvision.in/why-do-you-need-a-website-for-your-business/ https://www.techenvision.in/why-do-you-need-a-website-for-your-business/#respond Tue, 01 May 2018 06:12:42 +0000 http://www.techenvision.in/?p=663 Ever wondered where the present generations search for getting their things done! Yes, you are absolutely right; ‘online’. Just have a rough thought, how much time do you spend your time surfing online websites? Many of us will say most of the time is spent. In recent years, even small businesses have their online presence.

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Ever wondered where the present generations search for getting their things done! Yes, you are absolutely right; ‘online’. Just have a rough thought, how much time do you spend your time surfing online websites? Many of us will say most of the time is spent. In recent years, even small businesses have their online presence. Website has been developed to connect digitally to your customers. A website is an online representation of your company online, so it always has to be updated and modified from timely intervals. It is noticed that when you have an online presence of your business, your sales definitely grows up and the cost spent to build these presence is limited to one time. So after this online presence, there will be bonus of customer coming not only from the local areas alone. Creating a website, will help to you create international profit stability.
So I assume you know why I said you need a website for your business. Below you can have a
detailed cut short summary to why you need a WEBITE for your business.
 Long run benefits:
Developing a website is one time scheme where in you build your presence online. So you invest in the best service provider, to represent yourself online.
 New customer:
Customer base should be ever increasing for your successful business growth. You want your business to grow not only locally but also globally. So developing a website will certainly get expected more customers.
 High conversion rate:
If you happen to grow your customer, a WEBSITE will ease manual labor. Along with this, your time factor for the business activities will be increased and there will be high conversion rate for the business development.
 Brand visibility:
Website creation will help you to build. There will be brand reorganization along with visibility towards customers and also in market.
 Growth analysis:
An analysis of marketing strategies and trade statics could be easily studied, by owning a website for your business along with other competitors in the market.

A website is therefore your first impression of your business towards your customers.
Any customer, will first go through your online page, review it and then at later stage
think about services offered by you. Hence, you should constantly update it and make it
competitive with regards to your other competitors in the market.

So we at techEnvision, with a qualified developers working together to help you to build total
customized website depending upon your product and service offered by you to reach your
potential customers. We also help you to restructure or rebuild your already existing website.

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Future of E-commerce https://www.techenvision.in/future-of-e-commerce/ https://www.techenvision.in/future-of-e-commerce/#respond Mon, 22 Jan 2018 06:10:26 +0000 http://www.techenvision.in/?p=659 Technology is moving fast… Is your business changing with it? Youngsters are changing there shopping style from physical shopping to online. Are you ready for this change? Now a days, people are giving preference to purchase apparels, gadgets online. E-commerce has shown exponential growth in just half decade from 5.4% to 9.1% and it is

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Technology is moving fast… Is your business changing with it?

Youngsters are changing there shopping style from physical shopping to online. Are you ready for this change?
Now a days, people are giving preference to purchase apparels, gadgets online. E-commerce has shown exponential growth in just half decade from 5.4% to 9.1% and it is growing rapidly.

E-commerce is becoming a very significant option for many businesses as there are lots of companies that are interested in developing their online stores. Convert your static shop into online and increase your sell. With increasing demand for online purchase more and more businesses are moving to e-store. Lifestyle of people is changing with trends, purchasing power is increasing and they are getting multiple options online for this. Now, consumers can purchase almost anything online 24*7 a day and get an ultimate shopping experience. For many people in the world, e-Commerce has became one of the preferred ways of shopping as they enjoy their online shopping because of its easiness and convenience. They are allowed to buy products or services from their home at any time of day or night. We all know that it is quite difficult to equip employees to respond to customers who are looking for information on different product lines. But ecommerce websites offer additional information to their customers without any hassle.

All the given information is provided by vendors so that their customers find it easy to purchase products with information. The best thing about it is buying options that are quick, convenient and user-friendly with the ability to transfer funds online. Because of its convenience, consumers can save their lots of time as well as money by searching their products easily and making purchasing online. With effective ecommerce solution, you and your organization grow and scale easily to meet market demand as well as customer requirements by introducing different sales channels and reaching market segments.

If you maintain a physical store, it will be limited for a certain area wheras with an e-commerce store, you can sell your products all over the world. One of the most important benefits that you can enjoy is, your store timings will be now 24/7/365 as you can run e-commerce websites all the time. Increase in use of smartphones has also improved the online market. This will be the future of online shops, if you didnt change with this change you will surely loose market. Most of retail shops will remain only as time pass. New features like delivery by drones are coming to the market, which will surely reduce the product delivery time. And time will be most important factor for customers and online e-commerce feature will be option for them.

Interested to hire for your E-commerce shop reach us on info@techenvision.in.

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Why We Need Maintenance For WordPress? https://www.techenvision.in/why-we-need-maintenance-for-wordpress/ https://www.techenvision.in/why-we-need-maintenance-for-wordpress/#respond Wed, 30 Aug 2017 06:08:59 +0000 http://www.techenvision.in/?p=656 Now a days, many people use wordpress for blog writing and online shopping platform. Due to its advantages, wordpress has become popular in a short time-span. Based on PHP, it is an open source and has better server response features and so many are preferring to use it. But it is essential to update wordpress

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Now a days, many people use wordpress for blog writing and online shopping platform. Due to its advantages, wordpress has become popular in a short time-span. Based on PHP, it is an open source and has better server response features and so many are preferring to use it. But it is essential to update wordpress regularly.

Why?
1] WordPress updates
Wordpress updates their version regularly by removing the bugs from previous versions. So it is essential to update the wordpress based website to its current version, regularly. It will help website to be bug free and not easy to hack.

2] Plugin updates
Plugins used at installation may be updated by plugin developers or some are not updated as support for new version of wordpress. So for proper working of website we need to keep plugins updated or replace the plugins that are not updated.

3] Includes New features/plugins
By introduction of new features and plugins, we can improve website’s look and feel and make it user-friendly. Using the editors like VC, Siteorigin etc has made wordpress easy to use for admins.

4] Prevents hacking
Security features that comes with new versions, prevents website from hacking or accessing your data.

5] Site traffic improvement
Adding content regularly on website helps people to connect with your website. It will increase the traffic to your website.

6] Broken links
Issues like Broken Links or Page Not Found are raised for the websites that are not updated for longer time. Due to this, your Google Page Rank may decrease and it will indirectly affect your business or brand.

Interested to hire for your website take care person reach us on info@techenvision.in.

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Why WordPress? https://www.techenvision.in/why-wordpress/ https://www.techenvision.in/why-wordpress/#respond Wed, 09 Aug 2017 06:07:30 +0000 http://www.techenvision.in/?p=653 Why WordPress? Now a day’s many people’s started writing blog on many topics. There are many CMS present in current market which provides this feature. But from all of these WordPress is easy and user friendly CMS present. Some features about WordPress Open-source – WordPress is open source CMS comes with PHP. WordPress comes with

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Why WordPress?

Now a day’s many people’s started writing blog on many topics. There are many CMS present in current market which provides this feature. But from all of these WordPress is easy and user friendly CMS present. Some features about WordPress

Open-source

WordPress is open source CMS comes with PHP. WordPress comes with free themes which are present default in this. Many of the plugins are free for this.

User friendly backend –

Admin can easily handle the backend with basic knowledge of CMS. Admin can easily add posts with different categories. Easily assign the tags for posts. Add the images in the post.

User friendly links –

WordPress is SEO friendly with proper page names, category page link which needed as per search engine requirement.

Comment Section –

Visitors to website can add comment to posts through which communication between author and visitor will happen. Author can give reply to the comments of visitors.

Search Engine Optimized –

WordPress is optimized for search engines right out of the box. For more fine-grained SEO control, there are plenty of SEO Plugins to take care of that for you.

Simplicity –

Simplicity makes it possible for you to get online and get publishing, quickly. Nothing should get in the way of you getting your website up and your content out there. WordPress is built to make that happen.

Easy Installation and Upgrades –

WordPress has always been easy to install and upgrade. If you’re happy using an FTP program, you can create a database, upload WordPress using FTP, and run the installer. Not familiar with FTP? Plenty of web hosts offer one-click WordPress installers that let you install WordPress with, well, just one click!

Publishing Tools –

WordPress makes it easy for you to manage your content. Create drafts, schedule publication, and look at your post revisions. Make your content public or private, and secure posts and pages with a password.

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15 WAYS TO PROMOTE YOUR BUSINESS WITH FACEBOOK PAGE https://www.techenvision.in/15-ways-to-promote-your-business-with-facebook-page/ https://www.techenvision.in/15-ways-to-promote-your-business-with-facebook-page/#respond Sat, 20 May 2017 06:05:45 +0000 http://www.techenvision.in/?p=638 Today Facebook is the largest Social networking site that people use in their daily routine. Many Businesses prefer to have Facebook page for the better marketing and branding for their products/services. It is a best way to reach to potential customers using Facebook. Many businesses creates Facebook page but do not utilize full potential of

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Today Facebook is the largest Social networking site that people use in their daily routine. Many Businesses prefer to have Facebook page for the better marketing and branding for their products/services. It is a best way to reach to potential customers using Facebook.

Many businesses creates Facebook page but do not utilize full potential of social media marketing. Creating a Facebook page needs a creative design & strategic thinking. Facebook page cover photo is front face of your retail business. It is important to have brand colors on your Facebook page. Facebook page must be complete in all aspects for online store promotion right from page cover photo to album & Facebook posts.

Key Features of Facebook’s page Layout for Business


1. Cover image of Facebook page
Facebook cover photo is very important part of your Business Facebook page. Include relative images into cover. Put your product/service images into cover image. Looking at Facebook cover image visitor must get idea of what your business is about.
Your cover photo must be (851 x 315 pixels) & it should be less than 100 kilobytes.
The image that contains your logo or text content, you can use a PNG file to get higher quality result

2. Business profile photo (logo) in cover image
Don’t forget to include your Company logo as your profile photo in your cover image. It will help to spread your branding across social networking site very quickly, It will also help people to find your Page and recognize it in posts, comments and more. Company logo should scale well from 180 x 180 pixels to 32 x 32 pixels.

3. Facebook Page Name (@username)
A username helps people find & remember your Page. When you create a username, it appears in a customized web address (e.g. facebook.com/BuinessName) for your Page. Your username should match the name of your Page as much as possible.

4. Add a short Description
Your Page’s short description helps people know what you’re about, and it appears in search results when people look for you online.

5. Add a CTA button to your Page
Make it easy for people to take action with your business page. Choose the button you want to add to your Page & where you’d like to send people when they click it.
E.g. you can add Buttons like Call Now, Contact Us, Send Message, Sign Up, Send Email, Learn more and Download App or Use App, Play game etc for more engagement.

6. Add Page roles
Admin can do a lot on their Pages, including publishing posts and adverts, updating settings and responding to comments. Give someone an admin role on this Page so that you’ll have help with managing it.

7. Composer
The composer is the best way to reach your audience across Facebook and drive engagement. In Composer section admin can schedule posts, manage their upcoming post, upload multiple images from their desktop or add multiple images via new drag-and-drop capabilities.

8. Pinned Posts
When Timeline for pages came out, one of most popular new features was the ability to “Pin” a post to the top of your Timeline. This is a great feature for page admin because it lets you keep an important update at the top of your page for up to 7 days. So when people visit your page (especially new fans), they see the post.

9. Add Business time
Add your business hours to your Facebook page so that it is easy for people to plan a visit. When you add business hours, your page is also more likely to be suggested to people in your area.

10. Invite friends
You can invite your friends to like your business page that helps to increase post engagement and interaction with fans, keep you connected to your actual customers.

11. Promote website.
If you want to send people to your website to shop, make an appointment or get more info, add the website address to your Page to help them find it.

12. Post Photos, Videos and Quotes
Posts that include a photo album, picture, or a video generate 180%, 120% and 100% (respectively) more engagement than a text post. Quotes also tend to have high interaction.

13. Use Facebook post for product promotions
Use posts to promote online sales, feature products or new arrivals. Design promotional image & share on Facebook as image to reach to social media. Image with discount products image.

14. Use photo album as product gallery
Use Facebook album to promote featured products & new arrivals. Create Facebook album & upload photos of products. This will help to find Facebook fans related products at one place. Fans will share products on social network if they like.

15. Link other social media to Facebook page
Use Facebook tab to link other social media like you tube to share product reviews. Pinterest to share pin boards & Google maps to share store location.

Looking for help on designing & branding Facebook page for your business? We techenvision assist you to build one. Check our online marketing services & contact today for free consultation. Visit us web Design Company in Kolhapur India.
Call on – 9156770305, 9860995414

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Best 5 ways to Increase YouTube watch time https://www.techenvision.in/best-5-ways-to-increase-youtube-watch-time/ https://www.techenvision.in/best-5-ways-to-increase-youtube-watch-time/#respond Thu, 27 Apr 2017 05:55:03 +0000 http://www.techenvision.in/?p=625 Do you have a YouTube channel? Looking for ways to keep viewers watching longer? We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. So, What Is YouTube Watch Time? Watch time (audience retention) is the total amount of time in aggregate that

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Do you have a YouTube channel? Looking for ways to keep viewers watching longer?
We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results.

So, What Is YouTube Watch Time?
Watch time (audience retention) is the total amount of time in aggregate that viewers spend watching your videos. Ideally, videos topping in this metric result in higher overall viewing sessions.

With a boost in watch time, YouTube is more likely to promote your channel through search and recommended videos, which in turn leads to more views.

Now that you understand YouTube’s watch time metric, let’s look at five tactics that will help increase your total watch time.

There are 5 ways to increase your YouTube watch time for Better YouTube Rankings.

1. Create Playlist:
Creating playlists for your YouTube videos is a way to guide potential viewers toward a longer viewing experience where they watch more of your best content.
When you organize your videos in interesting sequences, viewers will be more likely to watch your other videos. This ultimately boosts watch time, giving you a higher ranking on YouTube.
To optimize your playlists, use the start and end time function on YouTube to enumerate IN and OUT points for each video, which creates a more impressive user experience.

2. Choose Titles and Thumbnails That Accurately Reflect Your Content
Choose an image that accurately reflects the content of your video so viewers know what to expect when they click. It’s important not to mislead viewers, because they’ll be more likely to be disappointed and stop watching.


Design an image that will compel viewers to click and see more.

  • Use both the thumbnail and title to tell an intriguing story.
  • Make sure your thumbnails will work effectively on both mobile and desktop.
  • Look at the Audience Retention reports for your videos to measure the effectiveness of your thumbnails. If you see a sharp drop off in the first 10-15 seconds, your video may not be delivering on the expectations suggested by the title and thumbnail.

Your thumbnail, title, and description should give potential viewers a good reason to watch your video over others in your niche.

3. Use Cards throughout Your Videos
You can use cards in a number of ways, but the best tactic for keeping viewers engaged is to use them to link to other content on your YouTube channel that viewers will likely be interested in.

4. Create Content Based on Long-Tail YouTube Keywords
Long-tail YouTube keywords can help you get people to watch your videos instead of your competitors‘.

One way to identify keywords is to use YouTube’s suggestions feature. In the YouTube search box, type in a word you know your audience is interested in and note YouTube’s suggested searches. These are not just random suggestions; they’re based on what users want to see. Use these suggestions as topics for your videos.
See the example that shown below picture.


Also check out your competitors’ channels to see what kinds of videos they’re producing and look at what keywords they’re targeting. Take note of these keywords for future videos.

5. Build your Subscriber Base
best thing you might be able to do for your video SEO is to build your subscriber base because active subscribers will always lead to higher accumulated watch time on your videos right from the moment you publish them. Plus, they tend to be more committed to your videos and will have better audience retention than someone who finds you through search results.

Conclusion
Google and other search engines use their spiders to crawl and scan texts and other readable content on the web. Search engines monitor metrics like a site’s load time, user experience, links, etc.
This process is entirely different with YouTube. Because videos are not articles, they’re difficult to scan. So how does YouTube judge the quality of videos to return the best search results for users? By giving priority to watch time.
Incorporating the five tactics above in your YouTube marketing will help increase your watch time and, in turn, your search ranking on the network.

Stay in touch with techenvision for all Social Media Marketing updates & Grow your audience, connect with your audience with Video marketing.
To know more feel free to call us on +91 9561770305 / 9860995414
Reference – http://www.socialmediaexaminer.com, tubularinsights.com

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Difference between SEO SMO SEM and SMM https://www.techenvision.in/difference-between-seo-smo-sem-and-smm/ https://www.techenvision.in/difference-between-seo-smo-sem-and-smm/#respond Wed, 19 Apr 2017 05:48:42 +0000 http://www.techenvision.in/?p=621 Digital Marketing Trends 2017 | SEO | SMO | SEM | PPC Whats is Digital Marketing? Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing

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Digital Marketing Trends 2017 | SEO | SMO | SEM | PPC

Whats is Digital Marketing?
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

To get rank #1 in Google search, we need to do following activities for your business

1. Search Engine Optimization (SEO)

Every day, millions of people search online, for everything from movie tickets to water parks & Pizza to Paris. That means there are millions of opportunities for businesses to appear in front of potential customers.
Let’s say you are running business of Educational CDs Manufacturing & Selling. You want to get leads from online search. SEO helps search engines understand better what you have to offer. That means, when someone searches using a word or phrase related to your business, like, say, Educational Cds or 1st STD Marathi Poems or 12th Std PCMB Entire syllabus Cds so, you is more likely to appear in their results.
When a search engine returns results some of them are paid advertisements. The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. These are referred to as “organic results.”
Here are two methods basically include in SEO – On page & off page optimization.


Sr. No On Page Optimization Off Page Optimization
1 Do Keyword Analysis Social Bookmarking
2 Add Meta Tags Directory Submission
3 Submit Sitemap.xml Classified Submission
4 Generate Robots.txt Business Citation
5 Google Publisher Setup Review
6 Add Image Alt Tag Forum Submission
7 Keyword Density Testimonial
8 Keyword Proximity
9 IP Canonicalization
10 OG Tags


2. Social Media Optimization (SMO)
Online networks, or “social media” as we call it, allow people to link, interact, share and exchange information. They’ve quickly become something we can’t seem to live without. Literally millions of people connect and share on social media every single day.
But it can also be a great tool for businesses. Social media can be a platform that lets you talk directly to your customers and prospective customers alike, share content, get involved in conversations, build trust, reach more people, grow your sphere of influence, and ultimately understand your customers better.


Sr. No Social Network Work
1 Facebook Create Page & Profile
2 Google+ Google+ Business Page Setup
3 LinkedIn Account Setup
4 Twitter Create Twitter Handle
5 Stumble upon Account Setup
6 Tumbler Account Setup
7 Instagram Account Setup
8 Pinterest Account Setup
9 Yelp Account Setup
10 Social bookmarking Sites Submit URL’s
11 Blog Create Blogs on Services & Products


3. Social Media Marketing (SMM)



Sr. No Social Network Work
1 Facebook Post Images & Content, Paid Ads
2 Google+ Post Images & Content, Paid Ads
3 LinkedIn Post Images & Content, Paid Ads
4 Twitter Post Images & Content, Paid Ads
5 Stumble upon Post Images
6 Tumbler Post Images
7 Instagram Share Images, Info Graphics as post
8 Pinterest Create Pin board & share post as Pins
9 Yelp Update page & share Post, add products
10 Social bookmarking Sites Submit URL’s with targeted keywords
11 Blog Add blog on site & Share it on blogging site




4. Search Engine Marketing (SEM)



Sr. No Methods Work
1 Search Engine Optimization (SEO) On Page + Off page website analysis & submissions
2 Pay per click Google Adwords, Display Ads, Banner Ads, Text ads
3 Search analytics Google Analytics Setup & Analysis
4 Web analytics Collection, analysis and reporting of web data to optimize Web Usage


5. E-Mail Direct Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

6. Content Marketing
It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
“Social media is an integral part of content marketing”

7. Ecommerce Marketing
Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

8. Display Advertising
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

9. Influencer Marketing
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

So, Let’s Expand your Online Business with our Expertise. You will get all under one roof here at techEnvision like Website development, SEO, SMO, PPC & android app development & Marketing at affordable rates.

Reach us – contact@techenvision.in & call for any query at +91 9561770305, 9860995414

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Google Algorithmic Changes 2017 https://www.techenvision.in/google-algorithmic-changes-2017/ https://www.techenvision.in/google-algorithmic-changes-2017/#respond Tue, 14 Mar 2017 05:46:19 +0000 http://www.techenvision.in/?p=616 Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. The SEO updates are directly proportional to the search algorithm updates that search engines receive. Since Google is the pioneer in the

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

The SEO updates are directly proportional to the search algorithm updates that search engines receive. Since Google is the pioneer in the search Engine marketing, new changes in Google’s search algorithms are vital to enhance optimization of your website.
Largely, Google is centered on enhancing its web search administrations for online users, and by keeping a track of changes in the Google Search Algorithm updates, marketers can increase ranking of their sites. Google has a long history of famous search algorithm updates that channelize ranking mechanism of SERPs.

To find latest Google SEO updates, we need to check following updates

Google Hummingbird

Google started using Hummingbird about August 30, 2013 and announced the change on September 26 on the eve of the company’s 15th anniversary. It is made up of 200+ factors that can affect search results and website ranking. The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query—the whole sentence or conversation or meaning—is taken into account.
Recent Updates related to Hummingbird
 Application of meaning technology to billions of pages from across the web
 Use of Knowledge Graph facts to ensure better search results
 Easy recognition of Keyword stuffing
 Effectiveness of Long-tail keywords

 

Google Penguin

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
SEO Updates related to Google Penguin
 Penguin 1-on April 24, 2012 (impacting around 3.1% of queries)
 Penguin 2-on May 26, 2012 (impacting less than 0.1%)
 Penguin 3-on October 5, 2012 (impacting around 0.3% of queries)
 Penguin 4(a.k.a. Penguin 2.0)- on May 22, 2013 (impacting 2.3% of queries)
 Penguin 5(a.k.a. Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)
 Penguin 6(a.k.a. Penguin 3.0) – on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014, Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations.
 Penguin 7(a.k.a. Penguin 4.0)- on September 23, 2016

 

Google Pigeon

Google Pigeon is the code name given to one of Google’s local search algorithm updates. This update was released on 24 July 2014.The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results. As of now, it has been released in US English and will shortly be released in other languages and locations. This update provides the results based on the user location and the listing available in the local directory.
Integrated deeper into its previous algorithm, the Pigeon ties into Google’s search capabilities to include hundreds of ranking signals the company use, including other features such as Knowledge Graph, spelling correction, synonyms and more.
Recent Updates Related to Google Pigeon
 Location Matters More Than Ever
 Don’t Over-Optimize Your Website
 Strong Domains Matter more

 

Google Panda

Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites” in particular “content farms” and return higher-quality sites near the top of the search results.
The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm.
SEO Updates Related to Google Panda Update
 No Multiple Pages with the Same Keyword
 Get Rid of Auto-generated Content and Roundup/Comparison Type of Pages
 No Pages with 1-2 Paragraphs of Text Only
 No Scraped Content
 Panda Likes New Content
 Be Careful with Affiliate Links and Ads
 Too Many Outbound Links with Keywords are bad

 

Google Mobile-Friendly Update

Introduced On April 21, 2015, Google introduced its Mobile-Friendly search algorithm that is intended to give a lift to mobile friendly sites pages in Google’s mobile search results. The change is significant to the point that the date it happened is being alluded by a variety of names such as Mobilegeddon, Mobilepocalyse, Mopocalypse or Mobocalypse. One of the ideal approaches to get ready is to test that Google considers your site pages to be mobile friendly by utilizing its Mobile-Friendly Test tool
Recent Updates Related to Google Mobile-Friendly
 Google may pick desktop over AMP page for the mobile-first index
 Google mobile-friendly testing tool now has API access
 Google begins mobile-first indexing, using mobile content for all search rankings
 Google will show AMP URLs before App deep link URLs in mobile results
 Google says page speed ranking factor to use mobile page speed for mobile sites

 

Google Payday Loan Algorithm

Introduced on June 11, 2013, Google Payday Update was a new Google search algorithm focused at cleaning up list items related to “spammy queries” such as payday loans or pornographic or some other kinds of heavily spammed queries. It can be understood as a set of algorithm updates for the Google search engine results initiated to identify and penalize websites that use different kinds of search engine spam techniques (also known as Black Hat SEO or spamdexing) for improving their rankings for particular search queries that are actually “spammy”.
Recent Updates
 Google Payday Loan 1.0
 Google Payday Loan 2.0
 Google Payday Loan 3.0

 

Google’s Pirate

Introduced in August 2012, Google’s Pirate Update is a filter that prevents sites that have many copyright infringement reports, as documented through Google’s DMCA system. It is periodically updated and at the point when updates happen, websites beforehand affected may get away, if they have made the correct changes. It may likewise catch new websites that circumvented being caught recently; in addition, it may also release ‘false positives’ about those who were caught.
Some of the latest Google Pirate SEO updates
 The Pirate Update Penalized Websites That Received A High Volume Of Copyright Violation Reports
 The Pirate Update Is A Win For Media And Artists
 Getting A Page Removed From The Index Requires Valid Documentation

 

Google’s EMD

The EMD Update for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. … New sites with poor content — or those previously missed by EMD — may get caught.
According to Matt Cutts, “EMD is set to reduce low-quality ‘exact-match’ domains in search Results.”

 

Google’s Top Heavy Algorithm

Google Top Heavy update was launched in January 2012 as a way to avoid sites that were “top heavy” with advertisements from positioning well in Google search listings. Top Heavy is updated repeatedly, and at the point when a Top Heavy Update occurs, websites that have evacuated extreme advertisements may recapture their lost rankings. New sites considered as “top heavy” may get caught again with new Top-heavy update.
Recent Updates
 Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
 Have The Same Ad-To-Organic Ratio As Google Search? Then You Might Be Safe From The Top Heavy Penalty
 The Top Heavy Update: Pages With Too Many Ads Above The Fold Now Penalized By Google’s “Page Layout” Algorithm

 

Google’s Pagerank Algo

PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.
 The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
Where,

– PR(A) is the PageRank of page A,
– PR(Ti) is the PageRank of pages Ti which link to page A,
– C(Ti) is the number of outbound links on page Ti and
– d is a damping factor which can be set between 0 and 1.

Stay in touch with techEnvision for all Google SEO Updates & algorithmic changes.
Call on for any query – 91 9561770305, 9860995414

Reference – www.searchengineland.com, www.moz.com

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