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The Importance of User Experience Design in Optimizing Search Engine Rankings

User  Experience

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Enhances User Engagment

Increase Page Views

Pageviews are a common tracking metric that tell you how many times a page’s HTML file was requested for viewing. Getting more pageviews on your website is a key part of content marketing. It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages.

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Bounce Rate

Bounce rate is the percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further.  They didn’t click on links or view more pages, ultimately damaging the site conversion rates.

Improves Bounce Rate

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Increases Social Share 

Social sharing describes when social media users broadcast web content on a social network to their connections, groups, or specific individuals. One of the primary aims of corporate social media marketing strategies is to generate brand awareness by leveraging their existing audience to share content.

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Definition & Information That which facilitates movement from one Web page to another Web page. Navigation is often taken for granted, but it plays a crucial role in getting site visitors to view more than just the home page. If navigation choices are unclear, visitors may elect to hit the “Back”

Facilitates Navigation

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Improves Website Accessibility

Web accessibility refers to making a website accessible for everyone, especially users with disabilities. To accomplish this, it encourages using inclusive design, integrated technology, and software.

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Provides a Better  User Experience ...

Last but not Least, the Ultimate Goal of UX design is to provide a better user experience, which can improve customer satisfaction & increase the chances of users returning to home.