Brand awareness is the degree to which your brand is known or recognized among your customers and other target audience groups.
1. Creates positive perception. 2. Creates a network. 3. It develops trust. 4. Builds brand equity.
It is true that people prefer known products or items rather than the unknown ones. Brand awareness is the foundation of getting your brand known. Let’s look at the various importance of brand awareness below.
Brand recall is what establishes a relation between product category and brand. Most people can name three labels in a product category. Some can recall five, and some only one.
While walking around in the supermarket, consumers immediately distinguish between products and choose the one they want to buy; that is brand recognition.
This is defined as the first brand that comes to a customer’s mind when they are asked an unprompted question about a product category. It is a response that is “off the top of your head”.
When a large number of people can only recall a single brand name in a product category, we talk of that brand name having become a household name. A household name is seen as an indicator of brand success.