– Short video content. – Influencer marketing. – Mobile optimization. – Content marketing and blogging. – Social media for customer service. – Visual content and storytelling. – Push notifications. – Featured snippets.
Level 3
Micro-stories will give brands the chance to connect with their customers where they’re already spending time and increase reach through punchy content.
In 2023, brands will be forging long-term connections with relevant micro-influencers as part of their influencer marketing to build bigger communities and increase customer trust and loyalty.
Mobile optimization will become indispensable
Consumers are spending an increasing amount of time on messaging apps. As a result, these apps have evolved to allow more than just an ongoing back-and-forth between friends or a way to make impromptu dinner plans.
Blogging isn’t going anywhere anytime soon. Not only does content marketing help increase brand credibility and drive conversions, but it’s one of the most common ways for consumers to discover new brands.
The recent announcement of Google’s continuous scrolling on desktop means there’s no first page, second page, or 10th page anymore. As a result, everyone is clamoring to be positioned as high as possible in search results.
In 2023, brands will create rich visual experiences on their sites by adding product videos, infographics, user-generated content, and interactive images.
In 2023, on-demand conversations will become even more proactive, with brands using push notifications to connect with shoppers.
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