Spectrum of screen sizes and resolutions is increasing every day and creating website version for each device is not a practical approach. The changing landscape of web browsers meant that users expectations also changed. People expected to be able to browse the web on their phones just as easily as they browse the web on a desktop computer. Users for smart phones and tablet increase rapidly need of a mobile–friendly website are becoming essential in coming years.
What is Responsive?
Responsive Web design is the approach that suggests design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. Responsive means the website should have the technology to automatically respond to the user’s preferences for mobile devices and desktop resolutions. Aim of responsive web design is easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices like different mobile devices and desktop screens. Spectrum of screen sizes and resolutions is increasing every day and creating website version for each device is not a practical approach. Responsive web design is collection of technology and ideas.
1] Google Recommendation
Creating websites for desktop version and mobile devices is not good idea because Google to crawl and index multiple versions of the same site, In responsive design sites have one URL and the same HTML, regardless of device makes Google to crawl and index single version of the same site.
2] A responsive website can provide a great user-experience across many devices and screen sizes.
This will provide a better and more consistent user-experience to users other than creating different websites for desktop and mobile.
3] Easier to Manage
Now a days SEO is the most important part of website. Making two separate website one for mobile and one for desktop, managing separate SEO campaigns for both is not professional. It is easy if single website is created for mobile devices and desktop versions. This is a key advantage a responsive website has over a separate mobile site.