What will be an easy way to reach your customers? Is it prints media, TV ads, banners, no. Here’s the answer: digital marketing. Technologies did bring revolution in all fields and marketing is no exception, from print media to digital media. Recent studies show that Digital Marketing is the fastest growing sector in the tech industry. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Unlike traditional marketing method you don’t have to go door to door to convince people how good your product is, instead the ‘likes’ in Facebook and ‘followers’ in twitter does this job.
Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.
List of some of the useful online marketing tools
Some of the useful online marketing tools are:
– Google Analytics
– Digital point keyword tracker
– Crazy egg heat maps
– Keyword discovery
– XML Sitemap Generator
– Favicon generator
– SubmitExpress Link Popularity
Digital Marketing revolves around few things:
Search Engine Optimization (SEO)
How do you get your company’s website to appear at the top of a user’s organic search results? By optimizing your website using SEO.
Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and info graphics.
Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Using social media marketing you’ll gain more reach when you post quality content.
Pay Per Click (PPC)
Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher (website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.
You can use these online types of digital marketing to boost your visibility online and engage your consumers. We must stress that this is the real goal of all of the type’s digital marketing. Creating experiences for your target audience that boosts your brand into the forefront of your mind. Quality marketing practices benefit both you and your target audience.
If you want to learn more about how your business can capture more leads improve your ROI via digital marketing, contact us today!