What is Google AdWords?
Google AdWords is an online advertising service on Google Search Engine Result Page (SERP) to help marketers reach their customers instantly. They are paid ads for online promotion of business or any products or services. It’s useful to display the ad on the first page of search result to easily interact with users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google considers many factors before deciding which ad to display first, as well as the sequence of ads that follow.